CasaDelLibro.com

If I were the manager of Casa del Libro in 2002, I would have switched to the new platform mainly due to cost reduction. During that time, the global economic environment was surrounded with uncertainties, trying to recover from the 911 terriost attack and recession. Moreover, the online market was still trying to gain acceptance from consumers and, therefore, income from the online business did not seem to be forecastable. As a result, the cost saving would be my most important criteria, and I would have adapted the new system of Microsoft then perhaps switch to a more comprehensive and sophisticated system after consumers started getting used to the online shopping.